Brand & Digital Design
White Lightning | Sparking Connections
Brief: Rebrand White Lightning, a 90s cider associated with anti-social behaviour, to resonate with contemporary audiences.
Idea: Transform its legacy by celebrating connection and shared energy. reframing the drink as a symbol of modern togetherness.
Approach: Art directed the campaign and designed the packaging, creating a clean, elemental visual identity and experiential touchpoints.
Montcalm | Sensitive Luxury
Brief: Reflect the exciting new era of Montcalm Collection’s flagship five-star hotel across two flyers (internal tour and external restaurant ad) capturing elegant Georgian roots and modern multiculturalism.
Approach: Explored how sensitive luxury whispers throughout, through muted colours and gold accents, in-keeping with brand guidelines.
Tatty Devine | New colourways
Brief: Develop digital assets to promote two new jewellery colourways on social media.
Idea: Highlight the brand’s craft and individuality through playful looping motion and tactile imagery.
Approach: Designed GIFs and static posts that echo Tatty Devine’s joyful, handmade aesthetic while showcasing each new palette.
Barnardo's | Gifting in Wills
Brief: Design a 125 × 85 mm print ad (colour and black & white) promoting Barnardo’s legacy giving, following strict brand guidelines.
Idea: Convey warmth and trust through simple hierarchy and space — reflecting the lifelong impact of a good childhood.
Approach: Applied the new Barnardo’s visual system with restraint, balancing tone, typography and details for print-ready artwork.
Fulham Pier | Social content
Brief: Create a Reel highlighting 5 Fulham hidden gems and copy promoting a new line dancing event.
Approach: Storyboarded, filmed and crafted a Reel through CapCut, designed Figma / TikTok/Instagram prototypes, varying FP's distinctly warm inclusive TOV across these platforms. Forming a coherent digital engagement strategy for FP's Gen Z/Millennial female-skewing digital audience.
Click on below assets to access full Figma prototypes.
Avant Arte x Mickalene Thomas | NOT YOUR MUSE
Brief: Reimagine Avant Arte’s digital promotion for a limited edition with artist Mickalene Thomas.
Idea: Create an immersive online and social experience celebrating female empowerment and artistic visibility through defiant umbrella promo campaign, ‘NOT YOUR MUSE.’
Approach: Designed Figma / TikTok prototypes and carousel flows uniting Avant Arte’s minimalist brand world with Thomas’s bold visual language.
Click on below assets to access full Figma prototypes.
VCCP | 4TH WALL
Brief: None! I spotted a gap in our internal communications as a Front of House Coordinator and wanted a chance to be creative beyond arranging fun biscuit boards.
Idea: Craft and release the first bi-weekly Operations newsletter of its kind at VCCP, aimed at all internal staff, with friendly updates and agency stories.
Approach: Using Mailchimp, designed, ideated, curated and wrote content for newsletter sent to senior staff, as a solo project.
Outcome? Consistently achieved 85–100 % open rates and received direct praise from VCCP’s CEO and leadership for boosting team cohesion.
Click on below assets to access a full Mailchimp newsletter.
Art Collectives
