Campaign Concepts
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eBay | Scroll less, sell more
Brief: Direct from eBay, to promote eBay’s new ‘free to sell’ feature, in context of Blue January release, positioning second-hand shopping for Gen Z and Millennials through a positive story-led campaign.
Idea: 71% of Brits admit to wasting evenings doom-scrolling. eBay encourages the nation to ‘sell, not scroll’ during January evenings, helping people to create a new (and richer) version of themselves in the new year.
Approach: Strategizing, ideating, influencer casting, storyboarding, bringing this idea to life through a social media campaign alongside 2 fellow creatives at SEEN Connects.
Outcome? Winning live idea beating 6 competing agencies, thousands of engagement across eBay’s Instagram + TikTok, multiple press coverage incl. Financial Times.
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MUBI | Transcend the Mainstream
Brief: Inspired by a D&AD brief, craft a campaign case study making MUBI appealing to audiences who usually settle for the “same old” entertainment.
Idea: Position MUBI as the destination for truly stimulating, thought-provoking viewing.
Approach: Ideated, art directed and edited the campaign with copywriter Honor Buscall, winning D&AD Rehearsal at SCA 2.0.
National Portrait Gallery x headspace | Achieve Stillness
Brief: Set by the SCA ad school. ideate and craft an NPG brand collaboration to inspire, educate and enlighten younger audiences.
Idea: Partner the National Portrait Gallery with Headspace to merge mindfulness and portraiture, encouraging stillness through art.
Approach: Co-created a 360° campaign case study with fellow creative Niamh McBride while at SCA, integrating concept, design, motion.
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